A More Open-Minded Generation
So, what does this mean for business?
For starters, there is huge potential to capture this hunger for social interaction, as evidenced by the internet juggernauts who pave new ground everyday in the name of social networking. It seems to me that anyone who hasn't heard of Facebook or Twitter by now is not entirely in touch with reality.
iStopOver takes this model of online communication and bridges it with real world interaction.
We believe that renting a room from like-minded individuals is a fantastic way to take these new connections from the online world to the off-line world. Actually meeting face-to-face and being able to share stories, ideas and an 'extra bed' is a very exciting concept.There are pitfalls to avoid, of course. The generation gap means that although the net generation is a little bit more comfortable meeting new people and developing new relationships, baby boomers are still struggling to catch up. It will come, with time. For now, those who are ready to take advantage of this new, more open-minded and technologically-savvy society are in a position of strength. As novel ways of making meaningful connections begin to emerge, so to do questions about how to capitalize on them. Our answer is to bring connections from the online world and turn them into something real and tangible - all through that spare room in your home!
We think it can work, so hop aboard and join us for the ride.
-Brett, Marketing Intern


